Freelance Content Strategist
Content strategy that engages your audience, builds loyalty and converts them into loyal customers
Content that Converts and Connects
As an experienced Content Strategist, I develop content strategies that go beyond beautiful texts. Every content piece is strategically designed to educate, inspire your audience and ultimately convert them to action.
My Content Strategy Process
Every content strategy starts with a thorough audit and ends with content that actually converts. My data-driven approach combines creative storytelling with marketing psychology and SEO expertise.
Content Audit
Analysis of existing content and identification of opportunities
Strategy Development
Persona mapping, customer journey and content planning
Content Creation
SEO-optimized content production and optimization
Analysis & Optimization
Performance tracking and continuous content improvement
Content Marketing Results
5-Star Content Strategist
"Tom has solid experience in different areas, including SEO, content strategy and analytics, which he effectively applies to achieve project goals. He always approached challenges with a thoughtful and solution-oriented mindset. A reliable professional with strong expertise in digital marketing."— Laura Losito, Digital Marketing Manager at Sonova
Why Choose a Freelance Content Strategist?
Senior Content Expertise
10+ years of content marketing experience - from strategy to execution
SEO-Optimized Content
Content that ranks AND converts - technical SEO expertise included
Flexible Collaboration
From content audits to complete content transformation - fully customized
Data-Driven Approach
Content performance tracking and continuous optimization based on data
Fast Results
First content improvements within 2 weeks - no long lead times
Collaboration Models
One-time projects, ongoing support or long-term partnership
Frequently Asked Questions about Content Strategy
What's the difference between content marketing and content strategy?
Content strategy is the planning and structure behind your content - what, when, why and for whom. Content marketing is the execution and promotion of that content to achieve specific business goals.
How long does it take for content strategy to deliver results?
SEO content shows first results after 3-6 months. Social media and paid content can generate traffic and engagement within weeks. A complete content strategy builds momentum over 6-12 months.
What does content strategy development cost?
Content strategy development starts from €2,500 for a basic strategy plan. Ongoing content creation and optimization from €1,500 per month, depending on volume and complexity.
How do you measure content marketing success?
I track engagement rates, organic traffic, lead generation, conversions and brand awareness metrics. Monthly reporting shows concrete ROI and business impact of your content strategy.
Can you also handle content creation?
Yes, I offer both strategic planning and hands-on content creation. From blog posts to social media content, video scripts to e-books - everything aligned with your content strategy.